Canadian Western Bank - Marbles

Business banking with CWB just feels different. It sounds ridiculous. But it’s true. They’re proactive. They’re responsive. They’re built for business owners. It’s why they’re beloved compared to Canada’s Big 5 Banks.

We wanted to bring that CWB feeling to life. The team and I landed on an idea that was devoid of people yet totally human (and very un-banky). Through the metaphor of marbles, this spot pits the inflexible Big 5 against the fast, vibrant service of CWB. Let’s roll.

CD: Ryan Kelly
AD: Elliott Kuss
CW: Me
Animation: The Sequence Group