Maple Leaf - But First, Protein

To launch Maple Leaf Foods as the official protein of Team Canada, we introduced the But First, Protein platform — a rallying cry to all Canadians that every victory starts with protein.

Because it doesn’t matter if you’re aspiring for gold or just aspiring to get dinner on the table before you and your toddler both have a meltdown.

ECD: Matt Fraracci
CD: Tim Zimmerman
AD: David Nunez
CW: Colin Christiansen
Director: Paul Sam Johnston